As a publicist, my role is to help communicate amazing things to journalists and the public, and often times that includes a press release. Not every press release gets a review on this site, but the sheer volume deserves some attention.
Connecting with everything that’s “out there” to see in the night sky can be overwhelming. So I created a video series for Smithsonian Astrophysical Observatory that breaks down what to see, where to see it, and how to see it in under three minutes per week.
Astrophysicist Avi Loeb, member of the President’s Council of Advisor’s on Science and Technology (PCAST) contacted me for help in spreading the word about the world’s first-ever grant for non-radio technosignatures. The news was picked up by USA Today, and twice by Forbes.
Scientists at the Center for Astrophysics | Harvard & Smithsonian, and the Black Hole Initiative (BHI), have shed light on how black holes grow over time by developing a new model to predict if growth by accretion or by mergers is dominant, according to the results of a study presented today at the virtual 236th meeting of the American Astronomical Society and published simultaneously in The Astrophysical Journal.
In April and May 2020, I led a co-production social media campaign for Whipple Observatory to encourage the public to capture and submit photos of the moon that were then paired with educational information about Earth’s nearest neighbor.
Star Wars Day was “forced” to go virtual in 2020, and I stood up to the challenge with multiple videos and visual communication tools aimed at keeping the gateway to science open from anywhere.
When Reader’s Digest writer Nadine Jolie Courtney was sought experts for a story on the myth of “standing eggs” during the Spring Equinox, I stood at the ready with experts to give her the facts.
As an industry, we try to force people and strategies into one hole: PR, social media, visual communication. More often than not, a holistic approach to all of these aspects of communication leads to success, just like this social strategy for Kymeta.
In June 2018, Opanga Networks launched a software program that adds capacity to mobile networks through the application of AI. A strategic plan was crafted to target specific journalists and thereby specific readers.
As a young tech startup in 2018, Kymeta Corp. needed a fresh comms strategy for its “pizza box” antenna. And what better way than with a social trend jacking strategy straight out of the oven?