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In June 2018, Opanga Networks launched a software program that adds capacity to mobile networks through the application of AI. A strategic plan was crafted to target specific journalists and thereby specific readers.

Overview

Prepared and pitched in June 2018, this pitch aimed to generate awareness of Opanga Networks in tight media circles leading up to an August press release that launched the company into the mobile software spotlight. Individuals pitches were carefully crafted for five hand-picked and thoroughly researched journalists within the mobile software technologies space to reach specific target customers and potential buyers.

Media outcomes

Of the five journalists pitched, two responded and conducted interviews.

Total earned stories:2
Estimated impressions:179,475
Estimated ad value:$1,256.33
Estimated PR value:$5,025.30
Based on national studies, a favorable placement of editorial content has approximately four to six times the value of a similar amount of advertising copy. The values here represent four times the dollar value of similar advertising.

Highlighted placements

Fierce Wireless/Monica Alleven, “Opanga Networks aims to add capacity through software,” July 13, 2018

SDX Central/Sue Marek, “Opanga streamlines traffic by using machine learning in the network core,” June 25, 2018