As an industry, we try to force people and strategies into one hole: PR, social media, visual communication. More often than not, a holistic approach to all of these aspects of communication leads to success, just like this social strategy for Kymeta.
As a young tech startup in 2018, Kymeta Corp., a spinoff of Intellectual Ventures, was struggling to find their niche in satellite connectivity. After all, they were targeting first responders, maritime, military and government, renewal energy, the automobile industry, and more. To make Kymeta approachable, one of the key social themes (and consequently, trend jacks) my team homed in on was…space. Some highlights of this strategy included:
- Development of long term social strategy that connected satellite connectivity and mobility back to space.
- Identified key space-based organizations to pattern after in the social strategy: Space-X, Intelsat, etc.
- Development of 7-9 social posts per week aimed at uncovering “the buzz” in target industries, to launch Kymeta to Thought Leader status.
- Trend jacking social strategies that linked to important dates, events, and anniversaries in the space industry.
