The Points Guy, "The 29 best places to travel in 2025"

Overview

In 2024, writers at The Points Guy, one of the most trusted sources for travel information and guides on the internet, was seeking interesting and unique places to visit for their 2025 travel guide. When they focused on Tucson, Arizona, it only made sense to push the Fred Lawrence Whipple Observatory. With more than 30 telescopes, including the 14th largest optical telescope in the world, and a newly renovated Science Center (tooting my own horn here: that I designed from top to bottom, and for which I provided all artwork and content), but off the beaten path and that doesn’t get packed with tourists, it only made sense to point them out. And in this year’s guide, while the team has pointed out that there are other observatories in the world to visit, FLWO is the *only* one mentioned by name.

Media outcomes

Total earned stories:1
Unique monthly visitors:9,100,000
Estimated ad value:$9,100.00
Estimated PR value:$36,400.00
Based on national studies, a favorable placement of editorial content has approximately four to six times the value of a similar amount of advertising copy. The values here represent four times the dollar value of similar advertising, which is estimated in 2024 at $1 per 1,000 impressions.

Placement

The Points Guy, “Where to go in 2025: The 29 best places to travel,” November 12, 2024

Highlight from the article

Tucson, (written by Devorah Lev-Tov)

Best for history geeks eager to discover the multifaceted past of one of America’s most dynamic cities

TPG tip: Home to the headquarters of Dark Sky International, Tucson is a haven for stargazers and astronomers. Nearby Saguaro National Park was named the world’s ninth Urban Dark Sky Place at the end of 2023. The Fred Lawrence Whipple Observatory Visitor and Science Center, one of many observatories in the area, reopened this October after a 2020 closure, with guided tours relaunching in 2025.

Originally published in The Points Guy online.