Connecting with everything that’s “out there” to see in the night sky can be overwhelming. So I created a video series for Smithsonian Astrophysical Observatory that breaks down what to see, where to see it, and how to see it in under three minutes per week.
In April and May 2020, I led a co-production social media campaign for Whipple Observatory to encourage the public to capture and submit photos of the moon that were then paired with educational information about Earth’s nearest neighbor.
As an industry, we try to force people and strategies into one hole: PR, social media, visual communication. More often than not, a holistic approach to all of these aspects of communication leads to success, just like this social strategy for Kymeta.
As a young tech startup in 2018, Kymeta Corp. needed a fresh comms strategy for its “pizza box” antenna. And what better way than with a social trend jacking strategy straight out of the oven?