A press release is a document prepared for the media that provides timely, relevant, and newsworthy information about a company or an individual. I assist organizations and individuals in the preparation of press releases that get noticed. Recent highlights of my work include:
- Increased year-over-year media coverage for a scientific research organization by 287% in just four months by applying my unique press release and pitching approach.
- Crafted eye-catching press announcement for a highly-targeted project (with prior limited press coverage) that generated 14 million impressions and $390,000 earned media value in less than 48 hours.
- Served multiple major government and privately-funded research institutions, collaborations, and instruments, including:
- Smithsonian Institution
- Center for Astrophysics | Harvard & Smithsonian
- Event Horizon Telescope Collaboration (EHT)
- Very Energetic Radiation Imaging Telescope Array System (VERITAS)
- MMT Observatory
- NRAO’s Central Development Laboratory
- National Science Foundation’s National Radio Astronomy Observatory
- Atacama Large Millimeter/submillimeter Array (ALMA)
- National Science Foundation’s National Optical and Infrared Laboratory (NOIRLab)
- National Science Foundation’s Very Large Array (VLA)
- Very Long Baseline Array (VLBA)
- Helped launch awareness for multiple tech and medical companies including but not limited to:
- InergyTek
- Opanga Networks
- Kymeta (an Intellectual Ventures spin-off)
- Lamassu Pharma
- Phantom Space
- BioCrowd
- USDM Life Sciences
- Numetric
- Base2 Solutions
- Gongos
- Integrated Roadways
- AT&T
- Base Molecular Resonance Technology
- Marlabs
- CancerVax
- Diabetomics
- VeriSIM
- Dermadry
- Lantern Pharma
Here are just a few recent press releases:
Event Horizon Telescope Makes Highest-Resolution Black Hole Detections from Earth